Transcard

Financial Technology

2018 - Present

Spearhead Transcard’s brand strategy to position the SMART Suite as a market leader in financial technology. Collaborate closely with the President, CEO, and VP of Marketing to align creative campaigns with business objectives. Partner with product and business development teams to deliver cross-functional initiatives that elevate brand awareness by 40% over six years.

  • The SMART Suite Experience Video

    The SMART Suite Experience Video

    Directed the creative process for Transcard’s SMART Suite core video, including scripting, visuals, and voiceovers, to create an immersive brand experience.

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  • Brand Essentials Guide

    Brand Essentials Guide

    Crafted a detailed guide to articulate Transcard’s brand values, tone, and visual identity, serving as a blueprint for consistent branding.

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  • Client and Team Gifting

    Strategize and execute bespoke gifting initiatives, including product curation and creative packaging, to strengthen relationships with clients and teams while reinforcing Transcard’s brand values.

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  • Brochures

    Lead the design and development of product and feature brochures, integrating engaging visuals with compelling copy to effectively communicate Transcard’s solutions and value propositions.

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  • Exhibit Booth and Material Design

    Designed exhibit booths and product materials for key industry events like Money 20/20 USA and EuroFinance Barcelona, enhancing Transcard’s physical brand presence.

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Transcard is an established mid-market enterprise.

  • Directed multiple branding projects, including brochures, exhibit booth designs, and creative gifting initiatives.

  • Established SMART Suite’s market positioning through innovative storytelling and strategic content creation.

  • Orchestrated cross-functional efforts to ensure alignment between marketing, business development, and product teams.